Thursday, October 12, 2017

15A – Figuring Out Buyer Behavior No. 2

In this interview process I found three new upperclassmen in the sport management field that will soon need an internship. I explained to them about my proposed partnership service for students with the need of internship for personal benefit or for graduation requirements. Similarly to any other interviewees I have had they were very receptive of the idea. In this assignment we were asked to go a few steps further so I did that.

The attributes that are looked for while finding an internship include: Obtainability/Competition, Pay, Variety, Quality of experience, potential for future employment, Cost, and Convenience.
There is not a huge list of alternatives when it comes to this service but rather two option, find an internship on your own, or use my service. When evaluating these options I believe that my service has the advantage when it comes to competition, pay, and convenience. I believe that finding an internship on your own will only have the advantage of being more cost effective as it is free to gain an internship but through the school it will most likely cost an undetermined amount of money. I believe that quality of experience, and potential for future employment are equally positive for both options. All three of my interviewees were very attracted to the convenience and potential for pay as most internships don’t pay.

Customers would “purchase” this service through the school by getting approved for a position that they applied for. The goal is to create a free program, but if that is not possible than the goal is to create just an add-on cost to the actual course that students go through when they require an internship.

For this idea it is assumed that the post purchase evaluation would take much longer than that of a normal product. The things that seem to be most important is quality of the experience gained, potential for future employment, and overall value whether they paid for it or not. If those are not met then they feel that it would be a bad purchase.


From these interviews I feel that this idea is staying on track and getting stronger. I believe that if done correctly with the right partnerships there will be continuously see positive post purchase evaluations which will help grow the program.

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