23A

Demand

V: Yes, there is a large number of college students that need this program.

R: Yes, as of now there aren’t any similar services that I know of.

I: Maybe, this seems like it will be a first to market idea and could possibly be imitated

N: Yes, there aren’t any programs that can replace this right now.

Large Target Market

V: Yes, there is a large market of internship eligible seniors throughout the country.

R: No, this market would be large to anyone with a similar product.

I: No, the market and its size is not singular to our product

N: Yes, The market will always be made of those in need of internships.

Target Market Consistency

V: Yes, The market is always there which allows the product to keep working.

R: Yes, most products have a life cycle but I feel like this service is always relevant

I: Yes, I don’t know of any markets that always stay consistent and always have consumers

N: Yes, it will be very hard for any other product or service to have the same consistency

 Growing Target Market

V: Yes, there are always students in need and with expansion to juniors in college as well the market will double.

R: Yes, most services don’t have the ability to have a growing market

I: Maybe, some products can expand to reach out and expand their market

N: Maybe, This doesn’t seem like a resource that can be substituted.

For the People Attitude

V: Yes, this service is based on giving students something they need for little to no cost.

R: Yes, most products and service are made for profit but this is not.

I: Maybe, this type of attitude can be imitated but is not usually.

N: Yes, I don’t believe there is another resource that can replace this attitude with similar effects

Passion

V: Yes, all successful ideas require passion to drive them forward

R: No, passion for a product or service is very common

I: No, it is easy for somebody else to show passion in the same way that I do.

N: Maybe, I believe that passion can be much underrated.

Large Network Through Universities

V: Yes, the large networks that universities have are perfect for this idea.

R: Yes, most product ideas don’t have a built in network to use

I: No, although a great resource anyone appealing to colleges would also have those networks

N: Yes, networks can be built but it is better to have one already in place.

Free Advertising

V: Yes, eliminates a huge expense

R: Yes, this product has free advertising because it becomes a school program only for students at that university so there isn’t any advertising costs.

I: Yes, most if not all products require marketing and ads to create interest.

N: Yes, no other resources can provide free advertising

No Production Cost

V: Yes, this is a service and not a product so there is no money being spent in production

R: No, most services don’t require production of anything

I: No, anyone trying to create a similar service will avoid production costs as well

N: Yes, no other resource would help eliminate production cost

Me

V: Yes, I believe that I can make this a successful idea better than anyone else

R: Yes, there may be others like me but there is only one me

I: Maybe, I don’t think that I can be imitated but maybe.

N: Maybe, Someone similar to me that thinks like me may bring value like myself

I want to create a second to none internship experience in which graduate hopefuls can be paid for meaningful field work. I want to rid of the idea of working for just the experience alone. I also want this internship program to allow for more opportunities by building partnerships between universities and outside companies.

I believe that this idea has many great resources and some that aren’t so great. I believe the strongest is the for the people attitude I carry. I believe with a service like this it is most important and after a VRIN analysis it seems to be true.